1. Get Bit.

The attention to details, the cosmetic features of the lure, and most importantly the swimming motions fool wary fish into striking which is the first of 3 qualities that Defiant Lures must meet. Fish with the confidence that your lure WILL get bit.

2. Hook Fish.

The 2nd and equally as important criteria that we demand of our lures is a high hookup percentage. Bites are no good if they can't be converted into hooked fish. With this in mind, we've designed our lures to feature both top and bottom hook options which lends to versatility when it comes to rigging hardware and hooks.

3. High landing percentage.

The final and critically important feature is a higher than average landing percentage thanks to the line through concept. This concept allows the heavy weight of the lure to separate from the hooked fish regardless of which rigging option you decide on, therefor dramatically decreasing the chances for a potential fish of a lifetime shaking free.